With the use of smartphones reaching the highest level in history, and with the continuous improvement of new technologies in many fields, mobile games have never been so simple, convenient,and affordable for users.
According to the report "The Power of Indian Mobile Games" published by the Mobile Marketing Association (MMA) and Kantar IMRB and POKKT Association, India ranks among the five largest mobile gaming markets in the world. In recent years, mobile games have become an entertainment choice for all walks of life and all demographics, as well as a choice for working in the gaming industry.
Indian mobile game player profile
In 2018, Indians spent 6.92 hours in the game per week, and the global average was 7.11 hours per week. Although gamers prefer to play various types of games,male gamers are more inclined to adrenaline-filled games, including action/adventure and racing/sports games and other types of games. Male users over the age of 15 spend 1020 minutes per day playing mobile games in 45 sessions,and women of the same age, including mothers, will spend approximately 812 minutes per session in 7 sessions per day.
Mobile game players tend to seek new experiences and games through new games through the Google Play Store, which indicates that gamers are waiting for comments and reviews from friends/family to try new games. Detailed information here.
Why are mobile games so popular?
● India is a country where mobile devices come first: when people go online, they usually do so through mobile devices, which is the main way to access the Internet.
● The mobile phone is portable, allowing you to play games anytime,anywhere.
● Better and cheaper phone data Compared to previous years; the amount of data consumers use every day has multiplied by 5. This may be related to the way mobile network providers have improved mobile network speeds. Connection and have provided more efficient high-speed data networks and provision of cheaper data packets for people
● Better and cheaper mobile phones are now more convenient and cheaper to buy mobile phones, even mobile phones with larger screens. Modern mobile phone displays also achieve a 120 Hz refresh rate while providing vivid display technologies like HDR 10, allowing games to run in FHD + and QHD + resolutions,with ultra-clear textures.
● Better graphics nowadays, games on mobile platforms look more and more realistic through "console-like" graphics, game mechanics, and increased game compatibility with mobile device displays. It is expected that this expenditure will double by 2025.
● Many different game and application options Due to the high demand for mobile games, developers are constantly trying to create new and more innovative games for gamers. Game options that are more difficult to access on many of casino sites, such as casino slot machines, roulette, blackjack, andarbahar, etc., are easier to access online through foreign applications and websites, because there is currently no established law on online gaming in India. If anyone finds difficulty in using the apps then users can check out sites like Spinsvillaand other reviews sites, where they get an easy access on how to use the apps of the brands like Balckjack, Andar Bahar etc.
● Worth Trusted new payment platform with the rise of e-commerce and online payment, the company is implementing more effective and safer online payment solutions to meet the needs of a wider audience and different players, such as e-wallets, operator bills and prepayments Card, which is very popular in major gaming economies. Of course, each method has its own advantages and disadvantages.
● Free games with high-quality features India are a value-sensitive and price-sensitive game market. Most mobile game players are looking for and playing free alternatives. On the contrary, free players may need to spend a lot of time to unlock these premium items, or they may only be obtained through purchase.
Pay to Play
With Pay to Play, players can buy game currency with real money and let them play a certain game. This also applies to games where players use real money to purchase certain in-game items (such as skins, equipment, etc.).
Other ways to earn income include in-game co-branding and selling in-game products, such as key chains, T-shirts,posters, etc. Electronics and hardware manufacturer ASUS' gaming brand ROG has partnered with Tencent to create game content for its ROG 2 phones.
Conclusion
India's mobile gaming industry is booming and shows no signs of stopping early. Statista estimates the Indian mobile gaming market. The value in 2020 is approximately US$2.4 billion, which is higher than the US$600 million in 2017. Looking at the highlights separately, we want to study why mobile games are so suitable in India and why this game format is leading the next generation.
