SHILLONG, Oct 30 - Amway India, leading FMCG direct selling company, celebrated the International White Cane Day with 10 NGO partners for the 18th consecutive year by organising a number of initiatives. It held awareness workshops on the significance of the White Cane Day with Bethany Society here.
The workshops were aimed at educating normal-sighted citizens about the importance of the white cane as a mobility tool for the visually impaired, a press release stated.
The theme of the day was �Safety, Security, and Dignity� of persons with disability, particularly persons with visual impairment. Road shows were held at three locations, featuring musical skits.
The programme started at Don Bosco Square, Laitumkhrah, and ended at Police Bazaar. Flyers on disability awareness were distributed on the occasion. A signature campaign was also launched.
Chandra Chakraborty, vice president, Eastern Region, said: �Amway has been supporting and promoting the welfare of visually impaired individuals since 1999. For us, the International White Cane Day holds great significance and multiple initiatives are being organised across the country to celebrate the progress and achievements of the visually impaired.�