NEW DELHI, Aug 12: Education technology company Unacademy, which is already one of IPL�s sponsors, is eyeing the league�s title sponsorship rights now and is set to submit its bid to replace Chinese mobile phone company Vivo this season.
A BCCI official confirmed that Unacademy has picked up the bid papers but refrained from making any comments beyond that.
�I can confirm that Unacademy has shown interest and picked the bid papers. I have heard they will be submitting a bid and are pretty serious. So Patanjali if they bid, will have competition,� the senior official told PTI on conditions of anonymity.
Vivo, which annually paid Rs 440 crore, dropped out as title sponsor this year due to the Sino-India border stand-off.
The BCCI is now looking at a lesser value � between Rs 300 to 350 crore � for a period of four months and 13 days.
The official said Unacademy is a part of IPL�s central sponsorship pool with other companies like Dream11 and Paytm.
�Yes, Unacademy is already in IPL�s central sponsors� pool from 2020 to 2023,� the BCCI official said.
Asked what�s the difference between central sponsorship and title sponsorship, the official explained, �The central sponsorship doesn�t include jersey rights.�
�In IPL, jersey logo can only be of title sponsor and apart from that various team�s sponsors. If they become title sponsors, it will give them rights on various branding properties,� he said.
Asked about the specifics, he said: �The prominent space in the backdrop board in the post presentation area, backdrop in dug out, and boundary rope. A lot of these branding opportunities apart from digital and media opportunities are part of partnership,� the senior official said. � PTI