GUWAHATI, June 25 � Good news for the tea industry. The Starbucks, which is mostly responsible for the present popularity of coffee world over, has decided to start an only tea store in Seattle, USA, next autumn.
Tea industry sources here said, quoting the Telegraph Online, UK, that the decision to set up the tea outlet is a part of Starbucks� push into new markets. The Starbucks will engage its concept store Tazo in this endeavour.
Tazo is destined to sell more than 80 varieties of loose leaf tea and related products such as tea pots. Starbucks, which has 17,000 outlets worldwide, bought Tazo for $8.1m in 1999 and currently sells its tea products through third-party retailers. The Telegraph report (Starbucks-to-open-first-tea-only-store-in-Seattle June 21, 2012) says that it is the tea market that Starbucks seems most excited about. According to Euromonitor, the market for tea globally is 2.9m tons. Sales of ready-to-drink tea beverages were worth $56.2bn last year up from $32bn six years ago, the report says.
The report quoted Starbucks sources as saying that the �hallmark� of the new tea shop will be its �blending station� which will allow customers to create their personalised tea. Starbucks is the largest coffeehouse company in the world, with its presence in 58 countries, including the United States, Canada, Japan, Great Britain, China and South Korea, among others.