DIBRUGARH, March 14 � The Silk Mark Expo organised by the Silk Mark Organisation of India under the Central Silk Board, Government of India got under way at Anvik Lawns in Khalihamari from Friday. The aim of the expo is to popularise silk mark labels and ensure that the silk mark gains further credibility and recognition,
The expo will conclude on March 17. The expo being held under the Guwahati chapter of Silk Mark Organisation of India (SMOI) and was inaugurated by the Deputy Commissioner MS Manivannan.
SMOI is managed by eleven chapters across the country under the strict supervision of corporate office in Bangalore spreading awareness about silks of India striving relentlessly to protect the genuine interest of the silk consumers, to act as the front line tool for the generic promotion of silk, to build a brand equity for Indian silk internationally and to become the common thread to connect all stakeholders together and take care of the interest of all sections of the silk value chain.
Mamata B Sarma, Executive, Silk Mark Organisation of India and Assistant Director of Regional Office, Central Silk Board said that the expo will provide a platform for everyone to experience the premium silk products showcased under one roof by 31 silk mark members and authorised silk mark users across the country. �Silk Mark was introduced in the year 2004 to set right this condition of the natural silk products in the market for the benefit of the silk industry.
It is one of the proactive initiatives of SMOI to solve the problem of adulteration of silk products with that of cheaper fibres, so that the consumers get the pure silk products they ask for in the market. Over the years SMOI has evolved and spearheaded awareness of pure silk with Silk Mark,� she said.