GUWAHATI, April 10 - The BJP�s �Selfie with Sarbananda� campaign, launched on April 6, became an instant hit among the youths, as data shared by the party suggests that more than 3,500 people clicked selfies with the CM candidate Sarbananda Sonowal and Prime Minister Narendra Modi through the new application.
The application, installed in mobile vans campaigning across over 100 locations daily that go to polls on April 11, saw enthusiasm among the youngsters who tried the new technology and took printouts of the selfies instantly.
While Aniket, a student, couldn�t meet Narendra Modi in Guwahati where the Prime Minister was on Friday for election campaigning, he could take a selfie with Modi with the application and uploaded it on Facebook.
�BJP�s tryst with technology gives me the belief that the party�s agenda of development will yield fruits in Assam. I am looking for a positive change and happy that I could show my support to the party with new-age tools like virtual augmented reality and click a selfie with the Prime Minister,� said Aniket, who shared two selfies on Facebook � one with the Prime Minister and the other with Sarbananda Sonowal.
The campaign is one of the first such initiatives by a political party in the North-east. The campaign gels with Narendra Modi�s youth connect initiatives, and has garnered amazing popularity in such a short time-frame.
Through the unique campaign, conceptualized by the BJP�s IT cell, over 100 locations are being tapped in a day through poll campaign vehicles moving across 61 constituencies that will go to polls in the second phase. The app has given a chance to the young voters to click pictures with a virtual replica of the Prime Minister and the party�s Chief Ministerial candidate. It has mobilized the ground-level connect of the party, with people getting the option to print their photos with the leaders through a printer present in the vans.