MUMBAI, May 31 (PTI) - The Sahara Group outbid telecom giants Bharti Airtel to retain the sponsorship rights of the Indian men's cricket team till the end of 2013.
The Subrato Roy-headed industrial conglomerate will pay Rs 3.34 crore per international match to have their logo displayed on the Team India jersey.
"Sahara India Financial Corporation has been awarded the Indian team (Seniors) Title Sponsorship Rights, for the period 1 July 2010 to 31 December 2013," Board of Control for Cricket in India Secretary N Srinivasan said in a statement.
"The BCCI will be paid Rs 3.34 crore per Test/ODI/T20 International during this period," the statement added.
Sahara Group's original contract with the BCCI expired last year. The company spent Rs 400 crore over a four-year period for team sponsorship.