GUWAHATI, Jan 3 - Rural Marketing Forum, Mumbai, an organisation offering a platform for entrepreneurs and professionals working in rural fields, has selected Pranjal Baruah, a social entrepreneur of the State, as one among the 50 most talented rural marketing professionals of India.
Working for small and marginalised farmers of the State, as well as some of the neighbouring states, Pranjal Baruah is the general secretary of Mushroom Development Foundation.
For the past several years, he has been working to integrate the produces by these farmers so as to market their produce professionally.
The citation would be presented to Baruah during the 4th edition of the Rural Marketing Forum programme scheduled for February 20 in Mumbai.
�The 50 most talented rural marketing professionals of India listing is a result of an intensely researched process undertaken by the research cell, which consists of postgraduates in history and management. It is the iconic job of the research cell to produce a shortlist of individuals who are doing extraordinary work and track the record of their achievements. The shortlist is then reviewed by a jury comprising senior professionals from across the nation,� a statement from the organisation said.
The competencies considered for the list include strategic perspective and building collaborative relationships beyond distribution, fulfilling corporate commitment to promote inclusive growth and social equity, and cultural congruence and adaptability.
�I am planning a �Nutritional Food Security Forum�, a value-based marketing system, for agricultural products. As the existing marketing system is grossly profit-oriented and has devalued the indigenous products of the State and the region, the alternative marketing channel would help the small and marginalised local farmers to overcome these hurdles,� Baruah said.