GUWAHATI, April 22 - A colourful programme was organised by the Public Relations Society of India (PRSI), Guwahati chapter at the Guwahati Press Club on Thursday to mark the National Public Relations Day.
Speaking on the occasion, Hamad Berlashker, vice chairperson PRSI informed the audience that every year public relations practitioners across the country observe April 21 as the National PR Day, under the umbrella of PRSI. The PRSI was established in 1958 to formulate and interpret the objectives and potentialities of public relations as a profession and also to undertake professional development programmes.
The first all India PRSI conference was held in New Delhi on April 21, 1968, where the code of ethics for the profession was adopted.
The highlight of the day�s programme was an interactive session with Anjuli Chittaranjan, a communications professional with an accumulated work experience of over 22 years � two years in the field of academics and 20 years in the corporate world. She shared her experiences with the audience that comprised mainly of students. Students from Mass Communication and Journalism from Cotton College, Gauhati University, Metropolis Institute of Media Studies, University of Science and Technology, Meghalaya besides members of PRSI took part in the programme.
At the onset of the programme, a message received from Dr Ajit Pathak, national president of PRSI, was read out in which he said, �Let all our PRSI chapters and institutions organise programmes on the theme of �One Nation One Voice� and showcase the need for trust, faith and national unity across the country.�
Another message wishing success to the day�s event received from Madhuchanda Adhikari, Chairperson PRSI was also read out to the audience.
Nilakshi Sharma and Ruksana Begum from Gauhati University, Chirasmita Devi and Preety Priyadarshinee from Cotton College spoke on various facets of public relations on the occasion. Himakhi Dutta and Raihana Sultana were given hearty applause by the audience for their mobilisation and coordination work for the success of the programme. Tangent PR and Unity Education Foundation extended support to the programme.
Jumita Saikia Phukan, secretary; Amlan Jyoti Baruah, executive member; and Nurul Laskar, chief adviser PRSI also spoke on the occasion. Urmila Baruah, former Head of Corporate Communication, Assam Oil Division and Rehana Choudhury, Managing Partner, Foresight India Communication took part in the programme. The programme was anchored by Arnab Jyoti Das, media graduate from Cotton College.