GUWAHATI, Feb 7 � �The Public Relations (PR) sector is fast emerging as one of the most powerful sectors and it is in the fitness of things that PR practitioners of the country must upgrade their skills to rise to the occasion.�
This was stated by Madhuchanda Adhikari Choudhury, chairperson of the Public Relations Society of India, Guwahati Chapter, during an executive committee meeting of the chapter that was held recently at the corporate office of NRL in the city.
�Active participation of a large number of Public Relations officials from the city in the conferences held nationwide confirms the fact the PR is growing at a fast pace in Guwahati,� said Choudhury, while addressing the members present.
Former PR Manager of BRPL, Amal Kr Das, said that PR presents vast scope for education and employment in the region and PRSI should provide a significant lead in this direction. Accordingly, the executive committee took several vital decisions to invigorate the PR scenario of the State.
To start with, it was decided to forward a proposal to the Journalism and Mass Communication Department of Tezpur University for holding an interactive seminar of PRSI with the students and faculty there to discuss the possibilities of exploring the PR opportunities of the North East. This seminar is likely to materialize within the first quarter of 2011.
It was also proposed that PRSI, as a part of its social responsibility, would organize a free health check-up camp for rural population. Thereafter, the chapter would organize a workshop to upgrade the skills of PROs and Corporate Communication Officers working in the region.
PRSI Guwahati Chapter is already working on a publication which will highlight the achievements of the chapter. This publication will be released before the end of March 2011, a statement mentioned.
While discussing over the membership issue, Jumita Saikia, PR Manager of NEDFi, suggested that each serving member of the chapter should nominate one new member before the next executive meeting.