NEW DELHI, April 19 - With an aim to strike a chord with young voters, political parties, candidates and the public relations firms have gone into a frenzy, sharing memes and dubsmashes, including in regional languages, across social media platforms.
From Prime Minister Narendra Modi�s Achche din and Mei bhi chowkidar campaign and his reverse archery skills to Rahul Gandhi�s Aaloo daalo, sona niklega � everything new and old is being refreshed, recycled and reused as memes and dubsmashes on social media in the election season.
For example, a dubsmash Jai Hind explains how Prime Minister Narendra Modi has to keep going the right path despite people mocking his decisions.
Another hilarious pro-Congress video sells Bhakt ka chashma,� which shows development while there is none, covering issues such as unemployment, farmer distress, housing and health.
A pro-BJP video comes up with an answer to this, saying forget Bhakt ka chashma video and give vote to the BJP as it has fulfilled all the promises made.
Since �Game Of Thrones Season 8� has been trending, the Congress party shared and circulated a creative replacing the villain �Night King� of the epic fantasy by Modi.
The Election Commission also used the millennial-favourite �Winter is coming� phrase from Game of Thrones to raise voter awareness on Twitter.
�The Election Commission using various memes from popular series and movies is really creative and young voters must get up and vote,� tweeted a user.
While political memes are comical or satirical representation of social issues, the app Dubsmash that was very popular in 2014-16 lets users choose audio recordings and record a video of themselves dubbing over that piece of audio. � IANS
