GUWAHATI, June 1 � Refuting news in the media that Indian Oil Corporation�s Assam Oil Division (AOD) office as well as the offices of the three refineries were being shifted to Kolkata, IOC authorities today clarified that there was no such move to shift the offices (North East Integrated State Office) or the three refineries away from Assam, nor was there any restructuring of power to give Kolkata any edge.
�The three refineries of Indian Oil in the North-east, i.e. Guwahati Refinery, Bongaigaon Refinery, AOD, Digboi Refinery will continue to operate without any change in their status. As for the rhino logo of AOD, it is getting a further boost as the marketing identity of Indian Oil in the North-east has been renamed as �Indian Oil AOD�,� Dipankar Ray, Executive Director of Indian Oil AOD, told The Assam Tribune.
Accordingly, an integrated logo containing Indian Oil�s symbol and Assam Oil�s �Rhino� has been specifically developed for display at all the locations, including the dealer and distributorship establishments.
�In addition, this integrated logo would be given wide publicity through the boards, visiting cards, letter heads, etc. The combined logo of Indian Oil and that of AOD (i.e. Rhino) will appear in more than 800 locations across the North-east whereas till yesterday the Assam Oil logo existed only in about 500 locations. This will enhance AOD�s brand value,� Ray said.
