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Nissan India Eyes NE with �Orange Nissan�


Nissan eyes the Northeastern market with its first Northeastern dealership outlet, in Shillong, christened as �Orange Nissan�. The company expects to achieve 20 percent sales in the Northeastern parts of India, which was around 3-4 percent from the region, with 42000 units, last financial year.

Nissan aims to take its tally of 219 outlets across the country to 300 sales and service outlets, by March 2017, in an effort to boost sales in the whole of India. The current �Orange Nissan� dealership outlet is spread over 3240 square feet space that could allow for display of up to five cars, while the service center is located at Jowai Road, Shillong.

Nissan plans to expand its dealership base across the length and breadth of the country to boost sales, offering best-in-class products, throughout India. The Japanese Multinational Car Manufacturer�s Indian subsidiary also pins its hopes on its new Datsun redi-GO, which is believed to be a youth sensation. Datsun launched redi-GO at Rs2.39 lakhs yesterday.

This first step towards the expansion in the Northeastern part of India comes after Nissan sensing the rapidly growing automobile market in Northeastern India, especially for the entry-level compact car segment.

Nissan hopes to tap into this �potential market� by widening its dealership base, staying close to customers and thereby increasing its availability and accessibility in Northeast India.

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