GUWAHATI, Aug 6 - In view of the marketing challenges faced being by entrepreneurs of the Northeast, further aggravated by the present pandemic, the NEDFi Haat showroom located at Rupnagar here will now be launched on a marketplace model, stated a press release issued here today.
The facility will be of help especially to those entrepreneurs who are located away from Guwahati.
The product categories will include handloom and handicraft products, non-perishable food products as well as MSME products.
Selection of the products will be done on the basis of product quality, shelf life, space requirement, market demand, etc.
Apart from existing entrepreneurs, the SHGs and cooperatives belonging to NE will be able to avail this facility.
The initiative will help in creation of new entrepreneurs, too, especially to those women�s groups/individuals who are producing various products at home and are looking for an opportunity to showcase their products in a proper marketing platform.
The products will be displayed on a permanent mode and hence unlike an exhibition, the participants do not have to spend on stall rent, travel and accommodation. In case an entrepreneur wants to participate in other events, he/she will have the liberty to take back the products. Payment will be remitted to the bank account of the respective entrepreneurs immediately on sale of the products.
Interested participants may send online application by August 20 to the NEDFi website. Based on suitability and demand, the products will also be displayed in other showrooms of NEDFi located at NEDFi House, Dispur, and India Exposition Mart Ltd, Greater Noida, the release added.