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Moreh shops adopt new business strategy

By Sobhapati Samom
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MOREH, May 11 � Moreh, a border commercial town in Manipur, 110 km from Imphal, presents a different look with the shops in the dusty town adopting a new strategy of engaging young Myanmarese girls as their salesgirls.

The Myanmarese salesgirls turn up for duty at around 9 am in the morning after crossing the international border between India and Myanmar through Moreh Gate Number 2 and return home closing of the border gates at 4 pm.

�This is a new trend here since the past few months. We pay reasonable monthly salary to the salesgirls,� a mobile phone dealer near Moreh Gate Number 2 said. �This helps in communicating with the Myanmarese customers who come to buy Indian products. The shops pay an average of Rs 3000 to Rs 5000 monthly salary to the Myanmarese girls.

A cloth merchant at Tali Road in Moreh Ward Number 6 said that they had faced difficulties in the past due to misunderstanding arising out of communication gaps between the Myanmarese buyers and Indian sellers. He added that the Myanmarese salesgirls were sincere in their daily work. A chemist shopowner in the border town, however, claimed that employing Myanmarese salesgirls was not a new trend but an old fashion since the last four/five years.

Myanmarese women also come to Moreh in their two- wheelers with loads of local as well as Chinese-made household commodities and do business. Some come with seasonal agricultural and horticultural products.

After the popular Manipuri dish � Yongchak (a type of bean) vanished due from the Imphal market following an insect invasion, it was Myanmarese women who came to the rescue with headloads of Yongchak to Moreh. Local traders then transported the vegetable to Imphal market.

This summer, the traders are getting water melon, mangoes and other seasonal fruits from across the border for sale in Imphal and other parts of the State through Myanmarese women traders at Moreh.

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Moreh shops adopt new business strategy

MOREH, May 11 � Moreh, a border commercial town in Manipur, 110 km from Imphal, presents a different look with the shops in the dusty town adopting a new strategy of engaging young Myanmarese girls as their salesgirls.

The Myanmarese salesgirls turn up for duty at around 9 am in the morning after crossing the international border between India and Myanmar through Moreh Gate Number 2 and return home closing of the border gates at 4 pm.

�This is a new trend here since the past few months. We pay reasonable monthly salary to the salesgirls,� a mobile phone dealer near Moreh Gate Number 2 said. �This helps in communicating with the Myanmarese customers who come to buy Indian products. The shops pay an average of Rs 3000 to Rs 5000 monthly salary to the Myanmarese girls.

A cloth merchant at Tali Road in Moreh Ward Number 6 said that they had faced difficulties in the past due to misunderstanding arising out of communication gaps between the Myanmarese buyers and Indian sellers. He added that the Myanmarese salesgirls were sincere in their daily work. A chemist shopowner in the border town, however, claimed that employing Myanmarese salesgirls was not a new trend but an old fashion since the last four/five years.

Myanmarese women also come to Moreh in their two- wheelers with loads of local as well as Chinese-made household commodities and do business. Some come with seasonal agricultural and horticultural products.

After the popular Manipuri dish � Yongchak (a type of bean) vanished due from the Imphal market following an insect invasion, it was Myanmarese women who came to the rescue with headloads of Yongchak to Moreh. Local traders then transported the vegetable to Imphal market.

This summer, the traders are getting water melon, mangoes and other seasonal fruits from across the border for sale in Imphal and other parts of the State through Myanmarese women traders at Moreh.

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