Maruti Suzuki premium mid-size sedan Ciaz, has crossed one lakh cumulative sales mark in June 2016. Maruti seems to have won the battle against Honda with ciaz outselling city in recent months. The average monthly sales for Ciaz have remained at more than 5000 units in the first five months of calendar year 2016. Ciaz compete with Honda City, Hyundai Verna and Volkswagen Vento in the market.
Ciaz is credited with many firsts in the segment and in the industry. It is the first car to offer SmartPlay touch-screen infotainment system. It is also the first car with smart hybrid technology (SHVS) in the country. CIAZ diesel SHVS is India�s most fuel efficient diesel car. Ciaz is offered with contemporary safety features like dual airbags and ABS as an option from the base variant onwards.
Thanking customers on the occasion, Mr. R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki said, �Ciaz is tastefully designed borrowing cues from European styling that is clean, elegant and clutter-free. It carries a very distinct style. On the inside it comes with some great features and a class leading infotainment system. The vehicle�s ride quality and comfort is superior. Use of technological innovations like SHVS has made it even more attractive.�
He added, �Today, Ciaz is the largest selling sedan in the A3+ segment. It has enabled us to achieve a market share of 40% in the premium sedan segment. Success of Ciaz is very encouraging as it demonstrates customers� confidence in Maruti Suzuki and reinforces our commitment to offer premium products in the upper segments.�
Ciaz is also exported to Africa, South America, Central America, Middle East, ASEAN and SAARC countries. The cumulative exports till end of June 2016 were over 18,000 units.