GUWAHATI, Sept 23 � In an initiative aimed at boosting the State�s fledgling tourism scenario, Assam Tourism has entered into an agreement with internationally-acclaimed filmmaker Jahnu Barua for producing 12 television commercials as part of an advertisement campaign to showcase the State�s tourism products before a global audience.
The advertisement campaign will be beamed through various national and international channels. The agreement was signed on Wednesday by Barua and Monalisa Goswami, Director, Tourism, Assam.
�This is part of our strategy to promote brand Assam, as we feel that the State�s immense tourism potential has not yet been highlighted in the manner it should be. With a tourism policy now on, the thrust has been on showcasing the best of Assam before a wider audience,� Goswami said.
A similar arrangement with Jet Airways is also on the anvil for showcasing brand Assam. �We are working on the modalities, and the exercise should be formalized by the next tourist season,� she said.
Assam Tourism is working on different guidelines for hotels, resorts, tour operators and tourist transport providers for standardization of service quality. �Tourism being all about hospitality, we are training up different stakeholders in the sector � especially those having direct dealings with tourists � on awareness, motivation and communication. Goswami said.
Regular participation at different international tourist fairs and marts apart, Assam Tourism is increasingly focusing on aggressive promotion through websites, digital hoardings, and in-flight publicity.
�Our innovative campaign through in-flight magazines has been receiving tremendous response both inside the country and abroad,� Goswami said, adding that the Assam Tourism website had also registered a phenomenal growth in terms of visitors. We are also advertising in Big FM and Red FM through radio jingles, she said.