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Industry experts for need of media credibility

By Our Bureau

DIBRUGARH, May 14 - The Centre for Studies in Journalism and Mass Communication (CSJMC), Dibrugarh University hosted Ashok Anand and Jatinder Peters, experts and veterans of petroleum industry to interact about media-industry relations with the students of the centre on May 12. The programme was part of the centre�s initiative titled �Classroom to Industry� which is intended to give industrial exposure to mass communication students.

Oil industry expert Anand, Director General, Petrotech, New Delhi was earlier a director of Oil India Limited and Jatinder Peters, Secretary, Petrotech, New Delhi was earlier a general manager with ONGC. Both spoke on the significance of industry and media relations.

Petrotech, New Delhi is a non-profit organisation that was set up by distinguished members from public, private, multinational and government in the petroleum sector to showcase the achievements and developments of the oil and gas industry in India; develop cooperation in science and technology of hydrocarbon industry and share national and international experience and expertise in oil and gas business.

During the interactive session with the students of mass communication, Anand shared his views on media responsibilities. He stated that the media is responsible for bringing out the truth in society. �If the news isn�t accurate and relevant it might have a negative outcome and impact on the viewers or readers,� he said. He shared his professional experience and said that be it in any profession sheer hard work and honesty can always lead a man to climb the ladder of success.

Jatinder Peters, explained how the relationship between industry and media is symbiotic. She explained that public relations is definitely a long term relationship between the organisation and its various stakeholders. The organisation definitely needs to keep in mind about the welfare of the individuals that are associated with the organisation and there should always be a way where the organisation can give back to the community or society

at large.

Both the experts believed and stated that both media and industry need each other but what is more integral is how do they use each other and how their actions can affect the society. Both stressed on the need for the media to religiously stick to authenticity of the information that is served to the reader/viewer/listener, and also the need to verify the same before publishing in public spheres.

Dr Satyakam Borthakur, Director of CSJMC, the faculty members and the students of the Dibrugarh University participated in the interactive session.

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