GUWAHATI, Nov 13 - India Tourism, Guwahati organised a cycle rally under the �Dekho Apna Desh� programme today. The rally flagged�off by SS Devbarman, Regional Director (North-East)�from the premises of India Tourism at Paltan�Bazar culminated at�Sualkuchi.
Around�30�cyclists�participated in the rally, which besides creating awareness�on the COVID-19 pandemic, also highlighted�the tourism potential�of�Sualkuchi. It is to�be mentioned here that India Tourism, Guwahati organised the first of�its kind (cycle rally beyond Guwahati) programme since the new normal situation began in the country.
Sualkuchi, situated on the north bank of the river Brahmaputra, about 50�km away from Guwahati, has a large number of cottage industrial units engaged in handloom, for which it is also known as the �Manchester of Assam�. Muga, pat, eri silks and endi cloth from this region are world famous for their quality. Mekhela sadors, gamosas�and other dresses are made from these indigenous yarns.
Before�flagging off the rally,�SS Devbarman, Regional Director (NE), India Tourism, Guwahati addressing the gathering said that the post-covid-19 situation will create a better opportunity for nature and rural tourism in Assam the and rest of North-East�India. Accordingly, the local stakeholders related to tourism�should�gear themselves up to tap the opportunity, he added.
Along�with SS Devbarman, AC Das, professor of Sualkuchi College also welcomed the participants at Bastra Udyan, Sualkuchi.�Later, medals and certificates were�distributed�among the participants.