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DUBAI, Aug 7: The International Cricket Council�s video channel got the most number of views on Facebook in the first half of this year, more than double the engagement of other global sporting federations, the body stated on Friday citing the findings of a content analysis tool.
The ICC said that the number of views on its video channel stood at 1.65 billion in the first half of 2020, which is more than any other leading sporting organisations on the platform.
The results, it said, were derived from the Facebook-owned CrowdTangle�s analysis. Over the previous 12 months, the ICC said its Facebook channel was the most engaged page in its category. � PTI
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