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Hero Electric launches Optima ER and Nyx ER e-scooters in India

By The Assam Tribune

Hero Electric has extended its product portfolio in India by launching the new Extended Range variants of its Optima and Nyx e-scooters. Christened as the Optima ER and Nyx ER, the models are now available across all Hero Electric dealerships at a price of Rs.68,721 and Rs.69,754 (ex-showroom, PAN India) respectively.

Regarding the launch, Mr. Sohinder Gill, CEO, Hero Electric India said, �We want to offer the best of Hero Electric products to all our customers. One feedback that we have constantly received was the range anxiety associated with e-scooters, and with the Nyx ER and Optima ER we are addressing that issue and offering a package that is high on performance and usability. I am confident that customers will appreciate these additions alongside the FAME II benefits that have made our range even more affordable.�

Both the electric scooters are powered by a 550W/1200W hub motor and have a maximum speed of 42kmph. The dual lithium-ion batteries equipped on the scooters help to achieve a range of 110kms in a single charge on the Optima ER and the Nyx ER with an overall range of 100kms. The batteries take about five hours to get fully charged.

The Optima ER will be best suited for office goers and college students while the Nyx is designed to suit the needs of small businesses, e-commerce delivery executives and e-bike rentals. Hero Electric claims that both the e-scooters will be perfect for medium to heavy customers, which means riders who have a daily commute of around 70kms and more.

Apart from the e-scooters launch, Hero Electric also announced the inauguration of its new corporate office in Bangalore as part of its expansion plan in southern India to diversify its operations and strategically plan the new consumer touchpoints in the country. The company plans to take the 615 touchpoints presently to 1000 by end of 2020 and make the brand accessible even in the most interior parts of the country. It has extensive investment plans in the next three years to ramp up production capacity of its electric scooters to 5 lakh units annually.

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Hero Electric launches Optima ER and Nyx ER e-scooters in India

Hero Electric has extended its product portfolio in India by launching the new Extended Range variants of its Optima and Nyx e-scooters. Christened as the Optima ER and Nyx ER, the models are now available across all Hero Electric dealerships at a price of Rs.68,721 and Rs.69,754 (ex-showroom, PAN India) respectively.

Regarding the launch, Mr. Sohinder Gill, CEO, Hero Electric India said, �We want to offer the best of Hero Electric products to all our customers. One feedback that we have constantly received was the range anxiety associated with e-scooters, and with the Nyx ER and Optima ER we are addressing that issue and offering a package that is high on performance and usability. I am confident that customers will appreciate these additions alongside the FAME II benefits that have made our range even more affordable.�

Both the electric scooters are powered by a 550W/1200W hub motor and have a maximum speed of 42kmph. The dual lithium-ion batteries equipped on the scooters help to achieve a range of 110kms in a single charge on the Optima ER and the Nyx ER with an overall range of 100kms. The batteries take about five hours to get fully charged.

The Optima ER will be best suited for office goers and college students while the Nyx is designed to suit the needs of small businesses, e-commerce delivery executives and e-bike rentals. Hero Electric claims that both the e-scooters will be perfect for medium to heavy customers, which means riders who have a daily commute of around 70kms and more.

Apart from the e-scooters launch, Hero Electric also announced the inauguration of its new corporate office in Bangalore as part of its expansion plan in southern India to diversify its operations and strategically plan the new consumer touchpoints in the country. The company plans to take the 615 touchpoints presently to 1000 by end of 2020 and make the brand accessible even in the most interior parts of the country. It has extensive investment plans in the next three years to ramp up production capacity of its electric scooters to 5 lakh units annually.