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Handicraft expo, artisans meet conclude

By Correspondent

MANGALDAI, May 11 � �If your products have failed to draw customers in comparison to that of the products in some other stalls surrounding you then you should find out the reason why buyers are not drawn to you and you must rectify it at the earliest. Being a seller you need to attend each and every buyer in an impressive manner. In this present world of competitive market one must earn the art of selling a comb to a bald man�, stated Anupam Deka, a leading industrialist of the State and one of the directors of the SRD group of companies while sharing his ideas with the local handicraft producers and artisans.

He was speaking at the closing function of eight day-long handicraft expo-cum-artisans meet organised by the District Industries and Commerce Centre (DICC), Darrang here at the Youth Club on Saturday.

Appreciating the artistic skill of a section of artisans who developed different items out of waste materials, Deka informed the artisans that if anyone comes forward to produce items out of the hard surface of an egg, he is ready to deliver 1,200 kilograms of waste eggs per day to the unit free of cost. He also spoke on the benevolent schemes carried out by their companies for economically backward genuine artisans under the Corporate Social Responsibility (CSR).

Similarly sharing their experiences in the exhibition and artisans meet participating artisans like Malati Deka, Himashri Boro, Rajani Sarma, Swarnalata Devi, Lakshi Bhuyan termed the meet beneficial in many ways including financially, exchange of ideas with fellow artisans, interaction with the buyers of different perception etc.

The function presided over by Razvee Hussain, Additional Deputy Commissioner, Darrang was also addressed among others by Dilowar Rahman, Chief Manager, AGVB, Mangaldai branch and C Kumar, Assistant Lead District Manager. Earlier, explaining the objectives of programme Biswajit Das, General Manager, DICC, said that providing an organised platform for marketing the handicraft products and to inspire the artisans for a better future was the main purpose of the programme. Meanwhile, as a part of boosting the morale of the artisans, three best participating artisans namely Bipul Kalita of Maa Durga Handicraft, Lakshmi Bhuyan of Bhuyan Handicraft and Manash Kalita of Swarna Prabha Paper Products were provided cash prizes of Rs 20,000, Rs 10,000 and Rs 7,000 respectively while five other artisans were provided cash prizes of Rs 5,000 each along with the certificates. It may be mentioned here that as many as 30 promising artisans of the district working in various handicraft fields including cane and bamboo, fashion and weaving, wooden crafts, traditional Assamese foodstuff etc., were invited to take part in the expo which was inaugurated on May 2 last.

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