GUWAHATI, Oct 11 - The hand-spun khadi, an all-season wear has gained in popularity and its sale has multiplied over the years on account of multiple factors, but most importantly, due to creation of the right market linkage. This was stated by AK Jha, Chief Executive Officer cum Commissioner, KVIC, while addressing mediapersons here on Friday.
Jha, who attended a north-east zonal workshop and review meeting in Guwahati, said that in view of the growing demand for khadi, focus is now on readymade wear. �Khadi is now a fashion statement. We are concentrating on improving the designs and bringing a variation in colours so as to meet the expectations of the fashion conscious public,� said Jha.
Jha said that schemes implemented by KVIC like the Prime Minister�s Employment Generation Programme (PMEGP) have infused a ray of hope amongst the unemployed. He said that since inception, the PMEGP has been successfully implemented in the North-east with full support of banks.
It needs mention that under the scheme, KVIC provides 25 per cent margin money in urban areas and 35 per cent in rural areas, of the project cost and rest of the amount is given as loan by banks. The beneficiary has to contribute five per cent of the project cost.