GUWAHATI, March 16 � The Guwahati Advertising Club was formally launched by Sam Balsara, chairman and managing director, Madison World at a function held here on Thursday night.
The function was attended by a large number of advertising, corporate communications, public relations personnel as also mediapersons of the region.
Addressing the audience, Balsara said, �The formation of the Advertising Club is a sign that the industry is gaining maturity and is evolving, and is a step in the right direction. In the early 70s and 80s, the Advertising Club Mumbai played the role of a catalyst in bringing the industry together and raise the standard of the profession, through tea meetings with leading lights, awards, seminars and the likes. I am sure the Advertising Club Guwahati would do the same.�
Interacting with the newly-elected office-bearers of the Advertising Club, officials of the Public Relations Society of India (PRSI) Guwahati Chapter, appealed to the Club to provide increased facility for internship of local media students in their agencies. As of today, many such students are forced to go to the metros for internship and on the job training, which is expensive as well as cumbersome.