GUWAHATI, April 1 � The Guwahati Municipal Corporation (GMC) has directed all advertising agencies in the city to display permission number along with the name of the agency on hoardings and other boards.
The agencies have been given 15 days� time to adhere to the directions failing which the GMC will take action.
�It is observed that most of the erected hoardings in various locations and buildings of the city are displayed without the name of the respective advertising agency nor any GMC permission detail is inscribed on it, as a result of which it has become very difficult to ascertain whether any particular hoarding is an authorised one or not.
�Further, it is also observed that many advertising agencies erect hoarding structures with display without obtaining permission from GMC and on detection only they approach for permission,� said an order issued by GMC Commissioner S Viswanathan.
It added, �All these matters are being examined and all advertising agencies within the city are hereby asked to refrain themselves from these activities and further asked to display their permission number along with name of the agency on the hoarding/glow-sign/kiosk board, etc., itself within 15 days of publication of this notice.�
Viswanathan said that non-compliance of the order after the stipulated period of time will be viewed very seriously and any hoarding found not adhering to the rules after that period will be treated as unauthorised hoarding and will be liable to be demolished or removed without further notice.