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Fresh fish at the click of the mouse soon

By Rituraj Borthakur
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GUWAHATI, Jan 12 - Soon, you will be able to get your favourite fish, whether local or imported, at the click of the mouse.

Assam Apex Cooperative Fish Marketing and Processing Federation Limited (Fishfed) will launch an online purchase platform this financial year through which consumers can place their fish orders online.

�We are in the process of building an integrated communication technology. We should be ready within this fiscal,� Fishfed Managing Director Ghana Pegu told The Assam Tribune.

Initially, Fishfed would provide the facility to consumers of greater Guwahati area and later, depending on the viability, expand the area of operation.

�Our men will take the orders to the customers� doorsteps. Initially, we will not accept online payment, Customers will have to pay cash on delivery or through the card swiping machines the delivery men will carry,� Pegu said.

Besides, fresh local ones and dressed fish, rare fishes will also be made available online. �We will also take bulk orders, say for marriages and other functions. But these orders will have to be placed in advance,� the MD said.

Meanwhile, in view of the Bhogali Bihu, Fishfed has opened seven outlets � at its office at Rupnagar, Wireless, Chandmari, Noonmati, Kahilipara, Ulubari and Maligaon, to sell fish in Guwahati.

The live local sitol fish � available in various sizes - have been priced at Rs 650 per kg, while imported katla, some even weighing up to 7/8 kgs, are being sold at Rs 230 per kg and rohu at Rs 160.

�We have procured two quintals of live sitol and another 1,400 kg of different variety of fish for this Bihu. People can buy the fish till Friday noon at these points. Most of the local fish has been procured from Barpeta,� the MD said.

Fishfed official Arup Jyoti Patgiri said last year Fishfed had procured some 50,000 kgs of fish from its societies in the State for marketing.

There are 256 registered societies under Fishfed, with a farmer base of around 23,000 spread across the State.

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Fresh fish at the click of the mouse soon

GUWAHATI, Jan 12 - Soon, you will be able to get your favourite fish, whether local or imported, at the click of the mouse.

Assam Apex Cooperative Fish Marketing and Processing Federation Limited (Fishfed) will launch an online purchase platform this financial year through which consumers can place their fish orders online.

�We are in the process of building an integrated communication technology. We should be ready within this fiscal,� Fishfed Managing Director Ghana Pegu told The Assam Tribune.

Initially, Fishfed would provide the facility to consumers of greater Guwahati area and later, depending on the viability, expand the area of operation.

�Our men will take the orders to the customers� doorsteps. Initially, we will not accept online payment, Customers will have to pay cash on delivery or through the card swiping machines the delivery men will carry,� Pegu said.

Besides, fresh local ones and dressed fish, rare fishes will also be made available online. �We will also take bulk orders, say for marriages and other functions. But these orders will have to be placed in advance,� the MD said.

Meanwhile, in view of the Bhogali Bihu, Fishfed has opened seven outlets � at its office at Rupnagar, Wireless, Chandmari, Noonmati, Kahilipara, Ulubari and Maligaon, to sell fish in Guwahati.

The live local sitol fish � available in various sizes - have been priced at Rs 650 per kg, while imported katla, some even weighing up to 7/8 kgs, are being sold at Rs 230 per kg and rohu at Rs 160.

�We have procured two quintals of live sitol and another 1,400 kg of different variety of fish for this Bihu. People can buy the fish till Friday noon at these points. Most of the local fish has been procured from Barpeta,� the MD said.

Fishfed official Arup Jyoti Patgiri said last year Fishfed had procured some 50,000 kgs of fish from its societies in the State for marketing.

There are 256 registered societies under Fishfed, with a farmer base of around 23,000 spread across the State.