GUWAHATI, March 14 � The film fraternity here has hailed the introduction of the first Filmfare awards for the East to recognize the best artistic and cinematic talent in the regional film industry. The Vivel Filmfare Awards 2013 dedicated to Bengali, Oriya and Assamese films will be presented on March 29 at a function in Kolkata.
The filmfare trophy, the iconic Black Lady, was unveiled here on Friday in the presence of Assamese film personalities Zerifa Wahid and Kapil Bora. Editor of Filmfare magazine Jitesh Pillai and Ranajit Ghosh, head of media, PR and Digital, Personal Care Products Business, ITC Limited were also present on the occasion.
Pillai informed that the awards would be presented in four categories this year � best film, best director, best actor and best actress. �In the near future we have plans to include other languages of the East. The film industry in the East has witnessed a significant boom with an infusion of young talent, an experimental creative vision and the growth of all genres of movies,� said Pillai lauding the growth of the Assamese film industry despite all the hurdles that have been cropping up now and then.
He also added that the introduction of the Filmfare awards for the East will bring the wonderful regional language films to the mainstream audience. �In recent years, Assamese cinema has seen the confluence of art and commerce and it is only fitting that Filmfare honours the best.�
Describing the day as a historic one for the regional film industry, Kapil Bora said that the regional film industry encounters many obstacles and any effort to highlight the contributions of the regional film industry is very welcoming. �I feel happy because the awards for the East will take the regional film industry to the mainstream.�