NAGAON, March 5 - A message written on a tree to save rhinos as well as to create awareness among travellers and tourists by a transport official finally received worldwide publicity through the social media after it was uploaded in the Facebook by Kevin Pietersen, the former captain of England cricket team.
It may be mentioned here that Kevin Pietersen uploaded his own photograph along with the message to save rhinos inscribed on a tree on Wednesday during his trip to Kaziranga National Park.
Pietersen is on a trip to the State with a mission to create awareness on preservation of rare species of animals of the region like the one-horned rhino.
After arriving in the State, the former England cricket captain on Wednesday went to Kaziranga National Park. On the way to the park, when he reached the Nagaon district portion of the park near Burhapahar range, messages written on some roadside stones as well as trees for conservation of the one-horned rhino drew his attention. Pietersen immediately clicked some photographs of his own with those written messages and uploaded those photographs in his FB account. Notably one of these photographs with an appeal to conserve the one-horned rhino drew worldwide publicity within hours.
Following the publicity, the original creator of the message Ranjib Kumar Boruah, DTO, Nagaon spoke to this correspondent here and said that it was a specific concept of his own, finally executed in Kaziranga on both sides of the NH 37 across the park by his staff during a special drive on February 12 and 13 last. He said that the new initiative is an effective option as against hoardings, banners and others as it is likely to stay for long and send across a message to travellers and tourists on conservation of rhinos.
He further added that the department concerned will go ahead with some new initiatives in the days to come to make people aware on conservation of rare wild species in the region.