NEW DELHI, Sept 10 (PTI): In a boost for Indian football, premier league giants Chelsea Football Club today said they are closely watching the Indian market to find like-minded corporate partners.
�We want to enter the Indian market with grassroots level engagement. Chelsea FC does not want to come to India just to play a match as we are committed to development of football in this country,� Ben Wells, Club�s head of marketing, said while speaking at the International Football Arena (IFA) round-table here today.
The gathering discussed at length the ways to increase awareness level across India to make football viable for investments, merchandising and international partnering.
National team coach Bob Houghton said �in order to develop and train our team, it is imperative that we infuse technical knowhow from international teams and not from international clubs. We also need to consolidate our existing calendar of tournaments to make the same more competitive.�
