GUWAHATI, May 1 - Sesame Workshop in India, a non-profit educational organisation, has premiered new animated public service announcements to help families across India stay physically and emotionally healthy as the unprecedented coronavirus pandemic continues.
The audio and video content will be available in English and 11 Indian languages including Assamese and will include Elmo�s new Washy Wash song as well as Sesame�Muppets learning how to sneeze properly and how caring for oneself means caring for each other.
And with children currently out of school, Sesame content also provides early learning to children at home. Both audio and video content will be available across TV, radio and digital platforms operated by the Government of India as well as private media houses.�
�As families�across India adjust to their new realities, our Sesame programme is there to support them in staying healthy and fostering learning at home while children are out of school,� said�Sonali Khan, MD, Sesame Workshop India.
�With a little help from the�funny and furry�muppets, together we can help children and families,�especially the vulnerable, learn healthy habits and take care of each other during this crisis.�
Sesame Workshop India, through its muppets has always been at the forefront in promoting healthy habits for life through its various programmes in India, as it believes that children can indeed be agents of change.�Through its YouTube channel �Galli Galli Sim Sim� it has reached 4.2 million children and caregivers in the last one month.��
The emotional, social and physical development of children has a direct impact on the overall development of the country and this assumes greater significance, as children in the 0-14 years group comprise 30 per cent or approximately 37 crores of the total population of India as per Census 2011 figures.�
In India, Sesame Workshop�s community engagement programmes such as Radiophone and mobile community viewings have successfully proven that children who are exposed to its content are twice as ready for school, have higher awareness of healthy foods, hygiene and show increased signs of inclusion. The programmes equip children and their caregivers, with the necessary tools required to transform everyday moments into playful learning experiences, helping to set children on the right path to life.
Sesame Workshop is also developing new content including animations on healthy habits, resources providing comfort, and learn-at-home activities on topics including reading, math and science, which will be available in English and many regional languages, including Assamese.