GUWAHATI, March 29 � WWF-India celebrated the seventh year of Earth Hour and third in Guwahati through a cyclothon, a Green Fair, a candle march and a series of programmes at the Dighalipukhuripar in the presence of WWF-India�s ambassador for Assam, singer Dikshu Sarmah on Saturday, by switching off lights between 8-30 pm and 9-30 pm.
Earth Hour is a global people�s movement inspiring individuals from more than 7,000 cities across the globe and 150 in India to take a stand against climate change, making it the largest voluntary movement ever witnessed in history. The Green Fair at Dighalipukhuripar showcased renewable energy products along with various �eco-friendly� items. The fair was followed by a candle march and a cultural programme. Maharishi Vidya Mandir (Rajgarh Road), Sudarshan Public School, El Rhino, Euon Technology & Logistics Pvt. Ltd, etc., participated in the Green Fair.
Like every year, this year�s Earth Hour campaign saw celebrities from various corners of the country endorsing the campaign. Apart from national brand ambassador actor Arjun Kapoor, Assamese singer Dikshu Sarmah, tennis star Sania Mirza, south Indian actress Priya Mani, Bengali actress June Maliah and Tamil actor Bharath, voiced their association with the cause and invited citizens of their respective cities to come forward and participate in the initiative.
Emphasising his support for Earth Hour, Dikshu said, �I am really very proud to be a part of Earth Hour 2015. This mass campaign by WWF has spread awareness about climate change through the masses and has encouraged us to fight against its adverse effects. I am very happy to be associated with a noble cause like this.�
Earth Hour 2015 is built around the theme, �India Unplugged�, asking people across the country not only to switch off, but also to explore and adopt a cleaner and more sustainable lifestyle by embracing renewable energy solutions. The campaign encourages individuals to adopt household products powered by renewable energy, corporates to adopt renewable energy solutions to run their business operations and production processes and governments to promote policies favourable to the production and uptake of renewable energy.
Earth Hour 2015 has also seen support from the government, corporates and organisations that have come forward to pledge their support for the cause. While the Assam Tourism Development Corporation Limited, Assam Energy Development Agency and APDCL have supported the campaign in Guwahati, WWF-India has received support from State Bank of India, LIC of India, Network Travels, AADI Advertising & Publicity, JK Educational & Charitable Trust and many other individuals and organisations. Apart from these entities, various corporate houses and organisations across the country have pledged their support online for the cause.