GUWAHATI, June 21 - In a bid to increase awareness about the prevailing dangers of fake news on the digital media space and the rate at which it spreads using various applications, the �G Plus� group has launched the �FakeMat� campaign across the city.
The campaign will be executed using various means such as digital media, social media, outdoor and print media and on-ground activation with an aim to reach over a million people within the city and outside, said a press release here today.
The �Fake Mat� initiative is aimed at influencing the youth who are largely active users of the Internet and social media. Owing to the large amount of �content� surfacing on the Internet, unverified news has also found its way among readers, which also included the recent case of misinformation related to the �sopadhora� incident on digital media.
Extending support to the campaign, State Finance Minister Himanta Biswa Sarma requested people not to spread fake news, as the negative impacts of such news can lead to tragic situations.
Sunit Jain, Managing Director and Publisher of �G Plus�, lamented that two lives were lost due to fake news and consequently the situation in Assam became tense.
The campaign has already seen support from artistes like Zublee Baruah, Utpal Das, Nishita Goswami, added the release.