GUWAHATI, Oct 20 � In a unique initiative, City Traffic Police has joined hands with Amway India, India's largest direct selling FMCG Company to announce a �Road Safety Awareness Campaign� for the festive season in Guwahati.
The objective of the initiative is to sensitize the citizens about the importance of adherence to a slew of road safety rules and traffic signals in order to avoid accidents and secure long life. The awareness drive specially focuses on the students across schools and colleges of Guwahati with an objective of educating the youth on traffic rules for a better future.
Bibekananda Das, Superintendent of Police, Traffic, formally launched the initiative in presence of Bickramjit Paul, area manager, North-east, Amway, at a function in the city today. Das stressed the need to intensify such awareness drives so that the pedestrians and vehicle drivers became responsible while negotiating the road and driving.
A host of colourful posters, signage and hoardings with pictorial illustrations communicating a set of information and instructions on road safety were unveiled on the occasion.
The campaign will witness five hundred signages across the city of Guwahati during the festive season depicting a number of dos and don�ts for vehicle owners and pedestrians. The colourful signages are developed with different themes like �Drive with Care�, �Don't Drink & Drive,� �Use Helmet, Stay Alive�, �Don't use phone while riding�, and �Use Seat Belt and Stay Alive.�
The idea behind designing the signage is to draw the attention of citizens towards road safety.
The campaign also aims at creating awareness about the importance of safe driving and mobile safety etiquettes among youngsters in the city.
City Traffic Police in collaboration with Amway has already brought several schools under the purview of the initiative. They are Srimanta Sankardev Academy, Panbazar; Kendriya Vidhyalaya, Khanapara; Don Bosco School Panbazar; Kamrup Academy ,Guwahati Club� St Mary's Girls� School, Guwahati Club; Panbazar Girls� High School, Panbazar�� TC Girls� School, Guwahati Club; Cotton Collegiate High School, Panbazar; Maharishi Vida Mandir, Silpukuhri; Delhi Public School, Guwahati, Lokhra� Sanskriti Gurukul, Gorchuk; and South Point School, Battalion Gate.
Big signages with mandatory traffic signs will be displayed at these schools under the campaign. It intends to educate students on traffic signs and signals.
Bickramjit Paul thanked City Traffic Police for helping Amway to be a part of the festive road safety awareness drive.
The project is being executed as a part of the safety Initiative of Amway under which the company is partnering with the Police Department of different cities across India.