Mumbai, Feb 4: Ace cricketer Virat Kohli has been ranked as the most valuable celebrity for the fourth consecutive year in 2020 with a brand value of $237.7 million, and the second and third slots have gone to Hindi film actors Akshay Kumar and Ranveer Singh, according to an industry ranking.
Of the top ten most valued celebs, only Kohli is outside of the filmdom and of the nine film stars only two are females in the 2020 ranking.
While Kohli’s brand remained the same, the top 20 celebs lost 5 per cent of their combined value to $1 billion in 2020, Duff & Phelps, which specialises in brand valuation, said in a statement today. Kohli remains the most valued celebrity for the fourth consecutive year with a steady brand value of $237.7 million in 2020 despite the COVID-19 pandemic, it said.
While Akshay Kumar retains the second position with a brand value of $118.9 million, a jump of 13.8 per cent, Ranveer Singh also retains his third position again for the second year, with a brand value of $102.9 million, the agency said in its sixth edition of celebrity brand valuation study.
With a valuation of $51.1 million, Shah Rukh Khan has improved his ranking by a notch to the fourth slot in 2020, while Deepika Padukone is the fifth most valued celeb with $50.4 million but down from the third slot in 2019; Alia Bhatt has improved to sixth slot from seventh in 2019 with $48 million. Ayushmann Khurrana ($48 million) has moved up four notches to the sixth rank, but Salman Khan slipped two notches to the eighth slot ($45 million), while Amitabh Bachchan is ninth ($44.2 million) and Hrithik Roshan is ranked 10th ($39.4). – PTI