SMART CASINOS: HOW AI IMPROVES SECURITY, FAIR PLAY, AND PERSONALIZED GAMES

Like most industries in the digital age, casinos rely on technological advancements to meet the needs of their customers. In recent years, casino operators have focused on technologies that can enhance their security measures and fair play strategies to build good reputations in the market. What’s more, casinos such as those listed on https://www.gambleonline.co.nz/ have worked on personalising player experiences to cater to individual preferences. Artificial intelligence (AI) has been instrumental in all these changes. We look at how this technology has boosted the casino sector and why other industries are also embracing it.

The Role of AI in Smart Casinos

As people uncover the abilities of AI, this technology has quickly risen to become the go-to, not just for basic tasks but also for enhancing digital experiences, as is the case with casinos. So, how has it changed the scene?

Better Security

With all the money and data flowing through casino sites, it’s understandable that they would be targets for fraudsters and cybercriminals. AI helps casino operators protect their sites and their players in the following ways:

● Monitoring account activities. Every player has a pattern relating to how often they play, how much money they use on games, and what games they play. Significant deviations in such patterns point to unauthorised use of the accounts. The operator can use the change in patterns as sufficient evidence to flag the accounts until the registered owners prove that they are behind the transactions.

● Preventing unauthorised access. Besides monitoring what players do in their accounts, AI models can also bar unauthorised people from accessing registered accounts. They verify everything from location to device to bolster additional security measures in a site, such as multi-factor authentication.

Physical casinos can also benefit from the use of AI through facial recognition and monitoring software. This technology can not only warn the operators of suspicious activities on the floors but can also alert them if banned players make their way into the casino under false pretences.

Enhancing Fair Play

Players, especially in online settings, have no option but to trust that casinos will keep their word regarding the return-to-player percentages and game volatility. Casino operators can build on this trust by using AI in the following ways:

● Tracking player behaviour. While cheating is hard in the online setting, it is fairly easy in a physical casino. AI models can gauge player behaviour and weed out the players who exhibit suspicious activities, which are to the detriment of the operator and other players.

● Monitoring RNG effectiveness. Most games operate based on random number generators, which ensure that the outcomes are fair and random. AI models can enhance the effectiveness of these generators, thus ensuring there are no anomalies in the processes.

What’s more, AI has the ability to establish patterns that may indicate that games have been tweaked, which operators can then address to ensure fairness.

More Personalization

While casino players largely want the same thing, they are all different. As such, casino operators cannot use the same strategies to meet the needs and wants of each client. AI helps them personalise their approaches in the following ways:

● Tailored game options. AI models establish player patterns to understand what a player enjoys, how much they can spend, and how often they play. They then use this information to propose games to the player, increasing the likelihood of the player opting in on the games.

● Customised rewards. Some players prefer loyalty programmes, others like referral bonuses, while others just want deposit bonuses. At the same time, players differ in how they will use their bonuses, as this comes down to their game choices and playing preferences. AI models enable operators to determine which bonuses will appeal to each player so that the rewards can be appealing enough to the recipients.

Personalisation is one of the easiest ways to get the most out of marketing. After all, operators get to spend less money on marketing approaches based on guesswork and can instead launch effective campaigns that not only rake in more money but also enhance customer attraction and retention.