GUWAHATI, Feb 15 � It is for the first time that the Assam Government has used 3D animation for promotion of the State�s exquisite tourist locations and create a positive image both at the national and international level.
The government will campaign the tourism potential of the State by using 12 TV commercials highlighting the unique historical, cultural, religious, wild life etc treasures here, an endeavour which Rockybul Hussain, Minister for Tourism, Forest and Environment claimed will definitely remove the negative image of the State.
Addressing media persons here on Tuesday, the minister said that in keeping with the changes sweeping the globe, the government has for the first time decided to go for TV commercials to woo both domestic and international backpackers to the State.
�Assam has got a lot of negative publicity which has hindered her development. Now we need to focus on changing this image and attract more tourists,� said Hussain mentioning that the government has used every platform including the latest in information technology to change the negative image of the State.
It needs to be mentioned here that eminent film maker Jahnu Barua has been entrusted with the making of the TV commercials and he submitted to the minister 6 commercials of 30 seconds duration each during the press conference.
�The tourism sector in the State has witnessed major changes in the last few years and it is a positive development for our people that the flow of both domestic and foreign tourists has been increasing,� said Hussain adding that presently his department was focusing on capacity building and inculcating professionalism in the stake holders of the tourism sector.
Hussain further said that the tourist infrastructure has been improved and the government was also giving importance to providing proper wayside amenities to the tourists on the national highways.
On the other hand, Jahnu Barua said that the government has taken the right step towards promotion of the State�s treasures, but he also stressed the necessity for a three pronged approach. �Campaigning, infrastructure development and security should be jointly taken into consideration to develop the tourism sector,� said Barua. For the film maker too, working on TV commercials has been a first time experience and he admitted that the task was a difficult one. �To communicate effectively within a very short duration was difficult. But overall the experience was enriching and I feel this effort will truly bring a positive change for the State,� said Barua.
He also said that inclusion of a story element in the commercials and developing them with an eye on prospective tourists from different locations has added to the entertainment and educative aspects of the commercials.