GUWAHATI, July 1 - City-based PR consultancy Life�s Purple today conducted a webinar with the students of Makhanlal Chaturvedi National University of Journalism and Communication in Bhopal.
The 90-minute session deliberated on effective ways of communication while addressing a crisis and highlighted real-world examples of PR communicators trying to mitigate crisis with effective use of communication tools.
Speaking on the importance and nitty-gritty of crisis communication through a webinar, attended by various students and faculty members of the university, co-founder and managing director of Life�s Purple, Vikash Singh said that the world is going through a crisis right now, and e-learning has become the new normal in the education sector.
�In the post COVID-19 world, the new normal is human relationship through physical distancing. E-classes are being taken by several schools, colleges and universities. They do have limitations, but it is beneficial for many people as well. I�m happy that we could participate in such an initiative,� Singh said.
Singh, who is also an alumnus of the university, elaborated on various case studies which enabled the audience to understand the fundamentals of crisis communication.
