GUWAHATI, Dec 30 - Under the aegis of the industries and commerce department, a webinar of government emporiums with Amazon was held today. The webinar discussed the �Karigar� programme, an initiative by Amazon to promote India�s rich handicraft heritage sourced locally across the State.
In Assam, it aims to target government emporiums, self-help groups, weavers and artisans.
The business team of Amazon gave a presentation on the �Karigar� programme focusing on its benefits to enable artisans and sellers crafting authentic handmade products to become successful on Amazon.
Representatives of all the government emporiums present in the webinar showed keen interest to sell the products of their artisans through Amazon�s �Karigar� platform and an MoU would be soon signed with Amazon to make the programme more effective.
Dr KK Dwivedi, Commissioner and Secretary, Industries and Commerce, said, �If the government emporiums can be onboarded successfully, it will help the artisans to get a global access. The industries and commerce department will play the role of facilitator between government emporiums and Amazon in this regard.�
The proposed initiative of the industries and commerce department will help a large numbers of artisans to sell their products in global markets and get better price and enhance their income substantially, Dr Dwivedi added.
Representatives from Amazon India said that account management support would be provided to help in the Karigar�s initial launch as a seller. Once Karigar�s account is launched, products will be available for purchase on Amazon.in. The products will also be visible on the dedicated Karigar store in its online platform.
Amazon India will collaborate with emporiums in the first phase in order to identify large aggregators and then include individual artisans, weavers, NGOs, etc. Amazon Karigar Store includes products from clothing and accessories, home and kitchen, jewellery, shoes and handbags, luggage and bags, office products, industrial and scientific tools, toys and games, etc.
Oinam S Singh, Commissioner of Industries and Commerce, managing directors of ARTFED, TRIFED, Assam Government Marketing Corporation (AGMC), Bodoland Regional Apex Weavers and Artisans Corporation Federation (BRAWFED), North East Handicraft and Handloom Development Corporation and representatives from business team, Amazon were present at the webinar.
