The IIM-Indore and Municipal Corporation of Ayodhya (MCA) have entered into a three-year agreement to chalk out an action plan to replicate the cleanliness model of Indore, which topped Swachh Sarvekshan four years in a row, creating a culture of cleanliness among its citizens.

Ayodhya will embrace the Indore model to elevate itself to the standards of being a global spiritual tourism destination. The business school will specifically help the MCA put in place a swachh enhancement mechanism and implement best cleanliness practices adopted by Indore Municipal Corporation.

The MoU, signed by IIM-I director Prof Himanshu Rai and Ayodhya's municipal commissioner Vishal Singh, envisages drafting a plan for implementation of information, education and communication as per Centre's flagship Swachh Bharat Mission.

The two will together organise training and capacity building programmes for employees of Ayodhya Municipal Corporation. This will be apart from training programmes in project management and best practices for the civic officials.
"Work has already begun for making a detailed action plan to develop the birthplace of Lord Ram as the cleanest spiritual tourism destination in the world," said a government spokesman. - IANS