JONAI, Dec 28 - The Press Information Bureau (PIB) under Ministry of Information and Broadcasting is conducting a three-day public information campaign, which got under way at Jonai town in Dhemaji district on Monday.
Inaugurating the programme, Dhemaji Deputy Commissioner (DC), V Carpentar, urged the local people to cooperate the Government departments for successful implementation of the schemes. He said that the PIB is organising such programme to introduce the rural people with various central-sponsored schemes, which are in fact, being implemented by the State Governments.
Stating that such public information campaign (PIC) will help the Government to know about public response on the flagship programmes, the DC urged the people to maintain closer relation with the administration and other departments for successful implementation of the schemes. He laid stress on �social audit� to ensure transparency and accountability in the developmental works.
Welcoming the guest, resource persons and participants in the occasion, Deputy Director of the PIB, Guwahati, M Doley, said that the Government has been conducting the PIC time to time since 2006 in order to make the rural people aware on the national flagship schemes.
According to him, Government-run media such as radio, TV (DD) and other publications are not adequate to touch the people of remote villages, while it is difficult to gain people�s feedback through theses media due to its limitation in service.
�Our campaign targets the common people, who are not well aware on the developmental programmes initiated by the central and State Governments. The benefit of the scheme should be percolated down to the poor and needy people as these schemes gives the people direct and indirect benefit,� said the PIC official.
The Jonai SDO(C), A K Sharma, in his key note address, said that some schemes are not properly implemented in rural areas due to ignorance of the people. He is hopeful that such PIC conducted by the PIB would fill up the communication bottleneck between the Government and rural people up to certain extent. He urged the participants to take active part in all sessions of the three-day occasion.
Among others, Dhemaji District Information and Public Relation Officer, Mandira Chayengia, Project Director of Dhemaji DRDA, D Das, lead bank officer H Saikia, Dhemaji CDPO, B Baruah also present in the inaugural programme.
The programme was followed by discussion on NRHM (health) Pradhan mantra Jan Dhan Yojana, PM Suraksha Bima Yojana, PM Jiban Jyoti Yojana, Atal Pension Yojana besides DRDA, ICDS, SSA, RMSA programmes and its procedures of implementation, wherein the entrusted resource persons deliver threadbare discussion and replied various queries of the participants in �interactive session�.
Besides the discussion programmes, on the spot quiz competition and cultural presentation by song and drama division of the PIB were other special highlights of the inaugural day programme.
The second day programme includes discussion on agriculture and allied sectors, rural roads, sericulture and veterinary issues.
