GUWAHATI, Sept 13 - A pre-celebrity run with Milind Soman was organised here today as part of the SBI Pinkathon powered by Women Horlicks, scheduled on September 27.
The objective of the SBI Pinkathon is to encourage women�s health and fitness. Pinkathon also aims to raise awareness about breast cancer, its causes and prevention. Breast cancer is the leading cause of cancer deaths amongst women worldwide, in spite of it being one of the curable cancers if detected early.
As part of various on-ground activities to build the momentum for the run, SBI Pinkathon hosted the run with Milind Soman today on the Janata Bhawan field, Dispur. Enthusiastic men and women of all age groups from across the city joined the promotional run. Youthful cheering crowd and beats of music set the mood for the D-Day! A visually impaired squad and a hearing impaired squad also tested the run along with their volunteers.
The most fun activity was a rickshaw race that was organised to symbolise one of the slogans as an appeal to men �Each one Kheench one� going out to every man who cares, to register at least one special woman in his life to run in the Pinkathon. In this activity, the men pulled the rickshaws, while the women sat behind as a connotation to Pinkathon�s �Each one Kheench one� concept.
SBI Pinkathon also hosted another training session with Milind Soman with the women and children of the Hafiznagar slum community in the weekend. A group of Pinkathon ambassadors conducted a creative workshop on pottery. Pinkathon ambassador and singer Queen Hazarika trained the women for the Pinkathon anthem in Assamese, which has been specially composed for Guwahati. Title of the song is, Axomor Jiori Axomor Pinkathon.
Apart from this, an awareness session on breast cancer and bone health was conducted by the GNRC Hospitals. The objective of the session with the slum community was to help these women and children to be part of the mainstream and national movement, thereby instilling a sense of self-accomplishment by running side by side with other participants. The Pinkathon platform is trying to break all boundaries, be it age, geographies, abilities etc.