KOCHI, Sept 15 (IANS): Kerala Blasters, Kochi-based football franchise of the inaugural Indian Super League (ISL) co-owned by cricket legend Sachin Tendulkar, unveiled their team logo here on Monday.
The logo is built around the indomitable elephant, reflecting its pride of place in Kerala�s culture and festivities.
The elephant is depicted, cradling a football within its trunk. The team dressed in a yellow jersey and in the traditional Kerala dhoti was also present on the occasion.
�The logo reflects the cultural and sporting legacy of Kerala symbolized by the elephant. The elephant is a symbol of strength and pride, rooted in its family and community, reflecting the aspiration and spirit of Kerala Blasters�, said Prasad Potluri, co-owner of Kerala Blasters. The logo was designed by Brash Brands, a brand design and strategy firm.
John Brash of Brash Brands said, the logo was designed after extensive research on the world�s best football clubs.
�Using the state animal, the elephant, as the starting point, we built an identity around it, reflecting its prominence in Kerala�s culture,� said Brash. Already the team has commenced its training as the ISL is scheduled for October 12-December 20.
The team has 44-year-old David James, the former England goalkeeper who was capped 53 times, as manager-cum-marquee player of Kerala Blasters and also includes Michael Chopra who played the game at the highest level in various clubs in England.