GUWAHATI, July 15 - The Public Relations Society of India (PRSI), Guwahati Chapter, organised the one-day North East Public Relations Conclave 2018 yesterday on the theme �PR � The way ahead� at the NEDFi House here. This flagship event of the PRSI, Guwahati Chapter, was organised for the third year after two successful editions in the previous years.
Director General of Police Dr Kuladhar Saikia attended the event as the chief guest, while PJ Baruah, Executive Editor of The Assam Tribune, delivered the keynote address at the inaugural session.
Dr Saikia, in his speech, underlined the need for robust public relations systems in all government and public sector undertakings for seamless connection with the public. In order to make the Assam Police a friendly face, he announced the setting up of reception centres in five police stations in the city to begin with. He remarked that while digital technology has ensured 24x7 connectivity all across the globe, it has also resulted in diminishing person-to-person connection � a reason for the rising turmoil in the present world.
PJ Baruah, in his keynote address, said good public relations is the key to finding amicable solution to many problems that plague our society. A prudent CEO should leverage on the competence of PR persons in their organisations to gauge perceptions and react to situations, he said, adding that PR professionals must establish affirmative relations with the media and other important stakeholders.
Welcoming the distinguished guests and speakers, the chairperson of PRSI, Guwahati Chapter, Madhuchanda A Choudhury (NRL) gave a gist of the activities undertaken by the PRSI, Guwahati Chapter, to promote the profession of PR in the region. AK Biswas, Circle Development Officer, SBI, NE Circle, VP East MS Mazumder and Chapter General Secretary Sita Baruah (IndianOil Guwahati Refinery) also addressed the session.
The inaugural session was followed by three technical sessions on contemporary issues related to PR followed by the valedictory session.
The valedictory session was attended by popular Assamese actress Barasha Rani Bishaya who shared anecdotes of her life and her experiences as a celebrity which made her emerge stronger and resolute. The session was moderated by Chapter Executive member Jumita Saikia (NEDFi).