GUWAHATI, April 11 - The Public Relations Society of India (PRSI), Guwahati Chapter, organised its annual North East Public Relations Conclave 2017 at NEDFi House here recently.
Ravi Capoor, Additional Chief Secretary, Industries and Commerce, Govt of Assam, who was the chief guest of the event, stressed the need for brand-building of the North East.
�Branding of our nation began practically about two years back with �Make in India� to brand India as a manufacturing hub. In the case of the North East, we still have a long way to go. There is a lot in the region that can be branded, and we need to do it as a team exercise,� he said.
He urged the PRSI, Guwahati Chapter, to take forward the branding exercise and come up with a concrete plan for the North East.
The conclave was attended by dignitaries and speakers having expertise on multifarious subjects. They were Father VM Thomas, academician-writer Arup Kumar Dutta, Public Relations consultant Rita Bhimani, spokesperson of OIL Tridiv Hazarika, MD of Buzz Communications Achal Paul, journalist Sushanta Talukdar, Dr Abhijit Bora, professor, Department of Mass Communication and Journalism, Tezpur University, KJ Hilaly, Managing Director of Assam Tourism Development Corporation, innovator Uddhav Bharali, actress Jaya Seal and others.
Father VM Thomas from the Don Bosco Group of Institutions, in his keynote address, referred to the North East�s resources and said that it could attract a lot of stakeholders to the region. �It is in the hands of the youth and people of the North East to make themselves ready for the push and brand the region as it should be.�
In her welcome address, Madhuchanda Adhikari, chairperson of PRSI, Guwahati Chapter, said that branding of a State is necessary for its progress and the present Government is doing a lot as part of the Act East Policy.
Dr Ajit Pathak, national president of PRSI, in his address, gave an account of the PRSI�s history, saying that it completed six decades having 3,000 members across the nation with the formation of its latest chapter in Aizawl. The conclave witnessed participation by industry professionals and communication students.