NEW DELHI, March 21: Prime Minister Narendra Modi will launch the ‘Jal Shakti Abhiyan: Catch the Rain’ campaign on the World Water Day on Monday.

The historic MoU to implement the Ken Betwa Link Project, the first project of the national perspective plan for interlinking of rivers, will also be signed by the chief ministers of Uttar Pradesh and Madhya Pradesh at the event.

The PMO said in a statement that the campaign would be undertaken across the country in both rural and urban areas with the theme, “Catch the rain, where it falls, when it falls”.

It will be implemented from March 22 to November 30 – the pre-monsoon and monsoon period in the country.

It will be launched as a ‘Jan Andolan’ (public movement) to take water conservation at the grassroots level through people’s participation. It is intended to nudge all stakeholders to create rainwater harvesting structures suitable to climatic conditions and subsoil strata, to ensure proper storage of rainwater, the PMO said. After the event, gram sabhas will be held in all gram panchayats of each district (except in poll-bound states) to discuss issues related to water and water conservation. Gram sabhas will also take ‘Jal Shapath’ (oath) for water conservation, it added. – PTI