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PCI will act if specific complaint is lodged: Prasad

By Correspondent

AGARTALA, Jan 31 - If anybody is hurt by a particular media report or newspaper and lodges specific complaint against it, the Press Council of India (PCI), a watchdog for media fraternity, will not remain silent, said its Chairperson Justice (retd) CK Prasad.

Interacting with editors and media-persons at the Muktadhara Auditorium here on Tuesday, to mark the PCI�s golden jubilee year celebrations, he said there are avenues to lodge complaint against any particular media report with the PCI. �A cheated or disgraced or defamed person could directly write to the PCI or he or she could send complaint by using PCI email. We will surely act seriously on this,� he said.

Noting that paid new has become a menace which is troubling the entire media fraternity, Justice (retd) Prasad, who arrived here on Monday, said most of the media persons are honest and sensible and that�s why they are concerned about the menace.

Recalling his experience with media houses, he said some well known media houses are running in loss due to various reasons. �Some media houses told me that they have only two options open � either to get money to run the show or close down the press for want of money�, he repented.

Of late, reporters are paying heed on the manager rather than editor as the management is focusing on the money, he said adding that he (manager) doesn�t go through the news content at all.

Sharing his personal experience, he said writing a good news item or prospect of a particular candidate does not amount to paid news.

�You are exercising people�s power and therefore you must raised voice against any unethical work in the media houses,� he added.

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