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New technology dominates poll campaign

By Staff Reporter

GUWAHATI, March 25 � A far cry from the days of wall writings and banners, poll campaigning in Assam this year is all set to piggy back on technology. Not just in urban areas, major political parties will spend time, effort, and money to influence voters through cell phones, internet, along with audio and video CDs even in rural hinterlands.

Penetration of electronic communication tools to the remote corners of the region is among the determining factors for the new trend.

A source in the Congress party mentioned that the reliance on technology will prove cost effective to reach out to a large number of people simultaneously. Plans are afoot to highlight the positive developments of the Tarun Gogoi led Government in varied formats suitable to different media.

The party is also contemplating whether to launch an sms campaign to reach out to young voters, and emails could be the other format that can be used in the run up to the elections.

Always willing to embrace technology to promote the party�s poll promise since the time of late Pramod Mahajan, the BJP too is planning to use technology to its advantage in Assam.

Party campaigners in the State while admitting the power of public meetings and person to person contact during campaigning said that professional media managers might be consulted in shaping its campaign strategy.

Amal Das, a supporter of AGP said that the regional party should seriously consider the use of sms and emails in carrying out a sustained campaign. He believes that it would save the party a lot of time in spreading its reach among the young voters who are tech savvy.

All the parties, however, are wary that the messages generated do not violate the strict code of conduct in any way, and which will create a boomerang effect.

Audio and VDO CDs with direct or oblique political messages are also being planned by parties as well as a few independent candidates. It would bring a windfall to local singers and composers, who are already getting ready for Rongali Bihu programmes.

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New technology dominates poll campaign

GUWAHATI, March 25 � A far cry from the days of wall writings and banners, poll campaigning in Assam this year is all set to piggy back on technology. Not just in urban areas, major political parties will spend time, effort, and money to influence voters through cell phones, internet, along with audio and video CDs even in rural hinterlands.

Penetration of electronic communication tools to the remote corners of the region is among the determining factors for the new trend.

A source in the Congress party mentioned that the reliance on technology will prove cost effective to reach out to a large number of people simultaneously. Plans are afoot to highlight the positive developments of the Tarun Gogoi led Government in varied formats suitable to different media.

The party is also contemplating whether to launch an sms campaign to reach out to young voters, and emails could be the other format that can be used in the run up to the elections.

Always willing to embrace technology to promote the party�s poll promise since the time of late Pramod Mahajan, the BJP too is planning to use technology to its advantage in Assam.

Party campaigners in the State while admitting the power of public meetings and person to person contact during campaigning said that professional media managers might be consulted in shaping its campaign strategy.

Amal Das, a supporter of AGP said that the regional party should seriously consider the use of sms and emails in carrying out a sustained campaign. He believes that it would save the party a lot of time in spreading its reach among the young voters who are tech savvy.

All the parties, however, are wary that the messages generated do not violate the strict code of conduct in any way, and which will create a boomerang effect.

Audio and VDO CDs with direct or oblique political messages are also being planned by parties as well as a few independent candidates. It would bring a windfall to local singers and composers, who are already getting ready for Rongali Bihu programmes.