GUWAHATI, July 8 - The tea industry of the country is planning a nationwide campaign to promote tea among children, said Indian Tea Association (ITA) chairman Azam Monem. He was addressing newsmen here last evening.
The ITA chairman said that a study on the domestic consumption of tea conducted by the industry recently showed that children are not drinking tea despite a lot of health benefits. The tea industry is planning to compete with beverages like �Bournvita� to overcome the predicament of slow growth in domestic consumption of tea it is facing at present.
For the purpose, it has drawn a plan to popularise tea drinking among children.
However, this is still at the planning stage. Finally, the Tea Board of the country would be asked to conduct a campaign for popularising tea drinking among children, he said.