GUWAHATI, Aug 29 - Three young youths from Assam associated with the film industry in Mumbai have floated a startup which aspires to create media content in North East India that can be marketed in the country as well as the global market.
The goal of the company, christened the North East Film Company (NEFC), is to start a production house which will identify, support and motivate the regional talent and encourage them to compete with the best in the world.
�NEFC hopes to expand into a studio within its first five years, which in turn will inspire film-related businesses in the sister-states and attract global tourism into the region. We would produce and co-produce films with local producers,� filmmaker and entrepreneur Saugat Bhattacharjee said at the launch of the company.
He said people outside the region have not seen its beauty and appealed to the state governments to introduce subsidy schemes in the line of �Film Bandhu� in Uttar Pradesh, for projects which are shot in the North East.
The company would use films as a medium to highlight the uniqueness and beauty of the North East and encourage film tourism in the region.
�We would also provide exposure to the local talent and inspire them to create content at a level which can be marketed internationally. We will work hand-in-hand with local producers to create enough film and television projects which can create a demand for a local film city in the North East,� writer and cinematographer Ronjoy Borthakur said.
Actor and model Dipannita Sharma is the third member of the team. She said the platform would also try and rope in Bollywood actors to shoot for films in the region.
�The NEFC will use the experience from each project to expand our expertise into an additional branch of the media. The approach will enable us to identify and develop upcoming talent and integrate them into the company. The primary spheres of interest for NEFC are AD films, documentaries, fashion, feature films, film distribution, government films, line production and web series,� said a statement.
Ronjoy Borthakur said the company would soon start shooting their first film in Guwahati and Shillong. The language will primarily be Hindi and English, with a little bit of local dialect. The team is likely to tie up with a production house for the first film.