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Importance of PR as profession underlined

By Staff Reporter
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GUWAHATI, April 22 - The Dr Bhupen Hazarika Centre for Mass Communication and Journalism (BCMJ), Cotton College, observed National Public Relations Day by holding an interactive meet on Friday.

The event was attended by the students and alumni of the centre, who specialise in advertising and public relations. The session highlighted the significance of the day and also the importance of public relations as a profession and its ever-expanding opportunities in today�s world.

At the start of the meet, a message received from AS Tapader, founder director of Unity Education Foundation (UEF) was read out. Tapader expressed the hope that the meet would enable the students to shine in the field of public relations in the coming days.

The meet was organised by BCMJ in collaboration with PR convergence group LeaP-PR and Tangent PR agency, and supported by UEF.

Anubhuti Duara Baruah, Dhriti Haloi and Arnab Jyoti Das who are emerging with promise in different public relation-related activities in different sectors, shared their experiences with the participants. All the three speakers are alumni of BCMJ, Cotton College.

Speaking on the occasion, Sayanika Dutta Sarkar, faculty BCMJ, stated that all need not be born with skills in public speaking or communication. She cited the example of Mahatma Gandhi, who acquired all these skills over a period of time and ultimately rose to the position of the �Father of the Nation�. She stressed the fact that with hard work, skills can be acquired.

Hamad Berlashker, CEO of Tangent PR, who was the chief guest, said that no job is small or big. He added that if a youngster is looking for a lucrative job at entry level, it wouldn�t be fair as one could start with a reasonable pay in the beginning and rise to great heights by acquiring further experience and skills. He mentioned that there is plenty of scope in services that are ancillary to public relations, e.g., photography, translation work, event management, corporate gifting, etc.

All students present at the interactive meet received participation certificates from the guests present on the occasion.

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Importance of PR as profession underlined

GUWAHATI, April 22 - The Dr Bhupen Hazarika Centre for Mass Communication and Journalism (BCMJ), Cotton College, observed National Public Relations Day by holding an interactive meet on Friday.

The event was attended by the students and alumni of the centre, who specialise in advertising and public relations. The session highlighted the significance of the day and also the importance of public relations as a profession and its ever-expanding opportunities in today�s world.

At the start of the meet, a message received from AS Tapader, founder director of Unity Education Foundation (UEF) was read out. Tapader expressed the hope that the meet would enable the students to shine in the field of public relations in the coming days.

The meet was organised by BCMJ in collaboration with PR convergence group LeaP-PR and Tangent PR agency, and supported by UEF.

Anubhuti Duara Baruah, Dhriti Haloi and Arnab Jyoti Das who are emerging with promise in different public relation-related activities in different sectors, shared their experiences with the participants. All the three speakers are alumni of BCMJ, Cotton College.

Speaking on the occasion, Sayanika Dutta Sarkar, faculty BCMJ, stated that all need not be born with skills in public speaking or communication. She cited the example of Mahatma Gandhi, who acquired all these skills over a period of time and ultimately rose to the position of the �Father of the Nation�. She stressed the fact that with hard work, skills can be acquired.

Hamad Berlashker, CEO of Tangent PR, who was the chief guest, said that no job is small or big. He added that if a youngster is looking for a lucrative job at entry level, it wouldn�t be fair as one could start with a reasonable pay in the beginning and rise to great heights by acquiring further experience and skills. He mentioned that there is plenty of scope in services that are ancillary to public relations, e.g., photography, translation work, event management, corporate gifting, etc.

All students present at the interactive meet received participation certificates from the guests present on the occasion.

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